No other medium is as accessible or as evocative as video. While video can make stories captivating, its greatest value is in its immediacy. By creating an in-the-moment emotional reaction to an existing need, video can trigger an immediate response.
Donors who use video to research nonprofits.
Donors who went online to research a nonprofit within 24 hours of watching its video.
Donors who made a donation after watching a nonprofit's video.
Words are how we talk.
Stories are how we communicate.